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How to qualify leads and increase conversion rates: Conversion Rate Optimization

Learn effective strategies for qualifying leads, creating compelling CTAs, and using interactive tools to transform website visitors into loyal customers. Boost your online presence and sales with our expert CRO techniques.

Matej, blog author, avatar picture.
Written by Matejon 24. November 2023.
Omni-channel website traffic streamline into one website

Did you know the average website conversion rate is between 2% and 5% percent? Did you know that the main driving factor for Conversion Rate Optimization (CRO) is qualifying your leads?

Here at Tapform, we created a perfect tool for conversion rate optimization using modern approaches to acquiring, qualifying, and collecting leads for every website out there.

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization or CRO is a set of practices whose goal is to increase the conversion rate of your website visitors to customers and leads based on well-defined techniques and approaches that can be made with powerful call-to-action (CTA).

The main benchmark for CRO is to focus and act upon real conversion rate percentages and numbers. The whole idea is to shape your success goal towards a better conversion rate percentage using proven tools and techniques that can be made with powerful call-to-actions.

Tapform utilizes smart widgets and popup reminders to optimize your conversion rates in a way that we catch and increase the attention span of your new website visitors. Our forms and AI builder create form flows based on the breadcrumb technique which allows visitors to seamlessly fill the necessary details you require while increasing their attention span and decreasing chances of process dropout.

Conversion rate optimization for landing pages

Landing pages are great examples where CRO can be of great use. Along with the need to prove your business service quality with beautifully designed landing pages and information displayed there, it is also necessary to allow your website visitors to be able to make actions and purchases with call-to-actions.

In general for call-to-actions to be considered good it requires them to be concise, compelling, and clear. Your CTAs should incite urgency or enthusiasm in the reader to take the next step. The language should be action-oriented and the message should convey a benefit that aligns with the reader’s interests.

Smart eye-catching widget

Screenshot of Tapform widget on website

Having functional elements on your landing page proved to be necessary to make stable conversion rates for your business. Tapform's smart eye-catching widget binds to the bottom of your website seamlessly while keeping the readability of your website untouched.

The widget contains the main call-to-action button that pulses to catch visitor attention. Around the button, there is contextual text and your brand logo which make a clear statement to your visitor assuring him that this is an action he would probably like to take.

This is the main source of conversion starting for your forms, it makes the first impression on visitors and makes it easy for them to start the conversion process (filling the form) while not boring them right away with too much information.

Popup reminder

Screenshot of Tapform popup reminder on website

For every good plan and strategy, there must be plan B. Using popups is crucial to catch more visitors whose attention might not be caught with the main call-to-actions and widgets.

Tapform launches a small but content-rich popup on your website once it detects the user's attention for converting is lost. The popup content assures your visitors that proceeding forward with conversion is good and easy.

Breadcrumb technique

Form breadcrumb technique optimization flow diagram explained

The breadcrumb technique is a strategy for optimizing landing pages by implementing step-by-step forms. This approach encourages visitors to progressively engage, leading to the ultimate goal of conversion.

Our AI form builder is expertly designed to create forms using the Breadcrumb Technique. With our forms, you can effortlessly implement this effective strategy, ensuring a user-friendly experience that aligns with the principles of progressive engagement and customer comfort.

How to improve the conversion of your CTAs?

Every click matters. Enhancing your website's Call-to-Action (CTA) conversion rate is crucial to optimize your conversions. A well-crafted CTA not only grabs attention but also nudges visitors towards taking the desired action, be it signing up for a newsletter, downloading a guide, or making a purchase.

Keep your CTAs clear and simple

Your CTA should be straightforward and easy to understand. Avoid jargon or overly complicated phrases. The message should be clear: What will happen when they click? This clarity reduces hesitation and increases the likelihood of a click.

Button design matters

The design of your CTA buttons plays a pivotal role. Use colors that contrast with your website's color scheme to make them stand out. Additionally, ensure that the size and shape of the button are large enough to be noticed, but not so large that they overwhelm the page.

CTA placement is the key

Put your CTAs where they're easy to see, both at the top of your page and further down. You don't want your visitors to have to look around for what to do next. Also, putting a CTA next to really good content or strong testimonials can make it work even better. People are more likely to click when they see it right next to something that grabs their attention or convinces them.

Improving your website's CTA conversion rate is a continuous process that requires attention to detail, creativity, and a deep understanding of your audience's needs and behaviors. By implementing these strategies, you can create more effective CTAs, leading to increased engagement, higher conversion rates, and ultimately, business growth.

How to increase user attention span?

The use of simple, quiz-style forms on boosts user curiosity and drives increased sales conversions. This approach addresses the challenge of shorter attention spans in website visitors by transforming the process of information collection into an interactive experience.

Instead of lengthy and tedious forms, users enjoy progressing through engaging quizzes, which effectively generate results and enhance user involvement. Furthermore, Tapform streamlines customer engagement, allowing visitors to share project and contact details effortlessly.

How to qualify leads?

Lead qualification works by filtering through the leads captured, distinguishing between those who are likely to become customers and those who are not. This process involves evaluating leads based on specific criteria such as their engagement level, budget, needs, and readiness to make a purchase.

By employing such interactive form methods, ensures that the leads generated are not only numerous but also of high quality. This is also achieved by utilizing interactive quiz funnels and estimate tools, which serve as an innovative approach to capturing and qualifying leads. These interactive elements engage users by asking a series of targeted questions.

Lead qualification is important because it helps businesses allocate their resources more effectively. By focusing on qualified leads, companies can save time and money, avoiding the pursuit of leads that are unlikely to convert. This strategic focus leads to better sales performance, more effective marketing strategies, and overall business growth.

How does Tapform proved? (Real numbers)

Tapform lead generation statistics that prove conversion rate optimization works on Tapform funnels

The importance of conversion rate optimization (CRO) for websites cannot be overstated. It's the secret sauce that can turn casual browsers into loyal customers, transform clicks into leads, and drive the overall success of an online presence.

As we've seen, CRO is all about understanding your audience, engaging them with tailored content, and using smart, interactive tools like to turn interactions into valuable conversions.

The beauty of CRO lies in its ability to make every visit count. It’s not just about attracting traffic; it’s about making that traffic work for you. By optimizing your website for conversions, you're essentially opening the door to more sales, better customer engagement, and a stronger online footprint.

Simple and powerful step-by-step website forms, transforming any website into a dynamic lead generation engine.